12/6/2023 0 Comments Copy space instagramThere is a way to get around the Twitter word count limit: This is, in part, because shorter tweets are easier to read and comprehend. Whether you’re running an ad or not, data from Buddy Media shows that tweets containing less than 100 characters receive, on average, 17 percent higher engagement than longer tweets. Organic and promoted tweets length: 71 – 100 characters So, how many characters in a tweet? In 2017, Twitter doubled its tweet character limit from 140 to 280 to help make writing on the platform easier.īut, it bears repeating, just because you have twice the room doesn’t mean people want to see you use it. That being said, if you’re hoping to qualify for in-stream ads, you might want to linger a little longer - videos need to be over three minutes to qualify.įacebook also recommends videos over three minutes for episodic series, live streaming or story development. Sure, you can upload a 240 minute video to Facebook… but will anyone actually watch it all the way through? With video, one of the primary measures of success is how long people watch, also known as your video retention rate.įor viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. And keep it clear: omit adverbs, jargon, and the passive voice from your copy. The bottom line: Whether the post is organic or paid, brevity seems to drive engagement.Ĭapitalize on this by keeping your ad copy concise: don’t use two words when one will do. Here’s a great concise example from AirBnb.
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